---
title: KROOM DCR - POST COOKIE ERA
description: The end of cookies brings a new era for web pages. Learn how this change impacts Identity Resolution, CDPs, First Party Data, and Data Clean Rooms. Exciting transformations lie ahead!
---

[VLOG](https://metaxchangeai.com/vlog)

# [KROOM DCR - POST COOKIE ERA](https://metaxchangeai.com/vlog/kroom-dcr-post-cookies)

 Written by [Ahmad Moradi](https://metaxchangeai.com/vlog/author/ahmad-moradi) | Nov 21, 2023 11:50:33 AM

METAXCHANGE.AI, INC.

A new icon has appeared on your Chrome browser, and it signifies a dramatic change in the way cookies are handled. The elimination of second and third-party cookies will result in a major transformation in how web pages are treated, including the use of HTML5 languages for embeddable content and the shift from HTTP to HTTPS. These changes will have far-reaching effects on Identity Resolution, Customer Data Platforms (CDP), First Party Data, and even the concept of Data Clean Rooms. Allow me to provide you with a brief explanation of these [developments](https://www.dropbox.com/scl/fi/qz2qzo060rgwuerj6nzzi/KROOM_MXCG_THE_REAL_DCR.pdf?rlkey=t3sjqv4yr9313c938l8dnhsyl&dl=0).

[View full post](https://metaxchangeai.com/vlog/kroom-dcr-post-cookies)

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